Sustain New

What is Sustain?

Whether you’re entering a market for the first time or expanding your existing footprint, in-market knowledge and the right connections are essential. We provide both.

Our Sustain service helps you build a platform for sustainable exporting. That could mean securing a deal with a single distributor or multiple resellers. It all depends on your business model.

You can think of Katabolt as your outsourced, expert, export team. We’ve been doing this for more than 10 years, and have access to a global partner network, channels, connections and customers we can call on for support.

The end result is a sustainable path to market that will help you reach new customers in new regions, or penetrate deeper into existing market(s), in just 100 days.

Stages of Sustain

1. Triage

If you’ve already launched your product or service in market, the Sustain process starts with a review of your current in-market state.

Together we can dig into the facts, review your current plan, and assess what’s been working (or not working).

We are experts in this area and have deep relationships with in-market partners who bring specialist knowledge across a variety of industries and segments.

2. Validate

If you are entering a market for the first time, a key step in the Sustain process is to stress-test and validate your export plan from the market side.

Many New Zealand exporters base their export plan on assumptions, which can lead to a lack of confidence or a value proposition that’s misaligned with the local market conditions.

3. Engage

Whether you are a new or existing exporter, accessing and engaging with the right partners can be frustrating. This is where Katabolt comes in.
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We understand how to identify, qualify and approach the most suitable in-market retail and distribution partners; and more importantly, how to engage with them in a way that’s most likely to guarantee success.

4. Negotiate

The first rule of export negotiation? Expect the unexpected. That’s why experience is so important.

In the world of export, negotiation is an art. We know, because we’ve done it every day for the last 10 years.

Our experienced negotiators work as key frontline contacts throughout the negotiation process, while our analysts and planners work in the background to gather information and “set up the dominoes” to minimise surprises and maximise confidence.

5. Close

For many businesses, getting into market and navigating a deal is scary. Our team of experts are on call 24/7 and provide end-to-end support every step of the way.

Once a deal is done, now the fun starts. Together we can work with your partner / distributor to build the launch and operational plan until you’re 100% confident that all the pieces are in place.

Why Use Katabolt?

We have the people and capability you need

Very few businesses have the right people with the right capability to tackle new export markets. We’ve been there and done what you’re trying to do.

We’ve partnered with countless New Zealand exporters on the same journey who have come out smiling. We know what it takes and we’re on call to deal with the challenges and complications, 24/7.

Test, learn, repeat

Along the way there will be challenges but we’ll meet them head on. We encourage you to test your hypotheses, learn as you go and make the necessary changes to finalise your go-to-market strategy.

International markets can be confusing, chaotic and intimidating. We’ll help you validate the market from the market side. You bring a growth mindset and we’ll help you navigate entry into the market.

Close the deal

We’ve been doing this for more than 10 years, and have access to a global partner network, channels, connections and customers we can call on for support. More importantly, we know how to close the deal.

Sustain is all about defining and securing a sustainable route to market for you.

“[Katabolt brought] an effective high-energy blend of structure, analysis, insight, reflection and creativity. It was important to be challenged on our assumptions by an external set of eyes and ears.”

Rob Simcic

CEO, Little Beauties

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

Todd Graydon

CEO, BLUNT

“We’ve learned so much from working with Katabolt and we’ve built our own internal capability so we can do a lot of this work ourselves in the future”

Brock Lauritsen

CEO, MedGreen

“We gained clarification of our own business in New Zealand – our value proposition and the gaps that needed to be strengthened in the business model to be successful in an export market.”

Kari Reiterer

CEO, YouDo

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

Todd Graydon

CEO, BLUNT

Are you ready?

Working with Katabolt is an exciting, exhilarating process with endless possibilities.

We can’t make it happen for you. But we will make it happen with you. Now, let’s get started.

GET IN TOUCH

Sustain.

What is Sustain?

Stages of Sustain

1. Triage

2. Validate

3. Engage

4. Negotiate

5. Close

Why Use Katabolt?

We have the people and capability you need

Test, learn, repeat

Close the deal

“[Katabolt brought] an effective high-energy blend of structure, analysis, insight, reflection and creativity. It was important to be challenged on our assumptions by an external set of eyes and ears.”

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

“We’ve learned so much from working with Katabolt and we’ve built our own internal capability so we can do a lot of this work ourselves in the future”

“We gained clarification of our own business in New Zealand – our value proposition and the gaps that needed to be strengthened in the business model to be successful in an export market.”

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

Are you ready?